tag:blogger.com,1999:blog-7449503.post109381280847562136..comments2024-03-18T11:55:08.722-04:00Comments on Written Inc.: Blogging for Dollars?carmilevyhttp://www.blogger.com/profile/00360045114379957605noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-7449503.post-1093883852811928502004-08-30T12:37:00.000-04:002004-08-30T12:37:00.000-04:00I think it's entirely valid to question the commer...I think it's entirely valid to question the commercial ethic behind a blog post. This is another area for which trere is precedent: Newspapers exist because they sell ad space. Yet we trust the editorial copy is sufficiently differentiated from the advertising side of the business that it is relatively untainted by the commercial need. So a news story on corrupt auto dealership practices should, in theory, not be influenced in any way by the fact that the newspaper also receives advertising dollars from dealerships.<br /><br />Editorial independence is the cornerstone of a trusted media consumer/producer relationship. The onus is on those producing the editorial content to build that trust relationship with those who consume it. If they don't, then the ethical vacuum within which they operate will eventually drive readers/consumers away. Advertisers will follow soon thereafter.carmilevyhttps://www.blogger.com/profile/00360045114379957605noreply@blogger.com