tag:blogger.com,1999:blog-7449503.post3282296699331328595..comments2024-03-22T03:35:27.752-04:00Comments on Written Inc.: iPad sales drop. Planetary spin affected.carmilevyhttp://www.blogger.com/profile/00360045114379957605noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-7449503.post-17402780115374589352014-04-24T13:38:47.298-04:002014-04-24T13:38:47.298-04:00Perhaps what Apple should do for the future (if th...Perhaps what Apple should do for the future (if they're not already doing it) is think of the iPad as a "gateway drug" to their other products. <br /><br />If they altruistically offered up great deals to school boards, thereby getting, say, an iPad mini in the hands of school children everywhere, they will end up creating an entire generation of loyal Apple users just based on user friendly familiarity alone.<br /><br />Then whatever drop they would see in the short term in profits would be turned into long term, sustainable growth in the future.<br /><br />Back in the 60's Coca-Cola subtly discovered that if their jingles, signage and imagery of ads appealed to a 7-year-old, then by the time that 7-year-old was a teenager their brand loyalty was already well set (as a Coke drinker myself, I am well aware of my early brainwashing).<br /><br />Apple is in an enviable position to grab the world's youth well before they have a buying power of their own.Peter Anthony Holderhttps://www.blogger.com/profile/07944720458489961053noreply@blogger.com