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Thursday, April 08, 2010

Apple iPhone OS v4.0 - Quick Take

So Apple announced its upcoming update to the operating system that drives the iPhone, the iPod touch and, more or less, the iPad. Geeks everywhere salivated over the prospect of multitasking and a slew of other technical enhancements to the almost-three-year-old platform (ancient, I know.)

But the real news was the iAd mobile advertising platform. It's nothing less than Apple's attempt to out-Google Google with in-application advertisements. Google may own the desktop with context-sensitive ads that appear beside searches, e-mails and other Google-driven services. But Apple wants to own the mobile ad space.

Let the games begin.

< /geek>

In related news, I've been geeking out with reporters again - about Apple, and not:
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3 comments:

  1. Anonymous10:11 PM, April 08, 2010

    You're such a geek!

    ;-)

    but...it's hip to be square. Or so they say.

    ReplyDelete
  2. Tabor6:48 AM, April 09, 2010

    I don't even now what is really does and yet I want one!

    ReplyDelete
  3. voip phone service8:29 AM, April 09, 2010

    Apple finally announced its upcoming update to the operating system that drives the iPhone.

    ReplyDelete

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