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Wednesday, April 11, 2012

Facebook buys Instagram. My $0.02.

So Facebook bought Instagram for $1 billion. In the overall scheme of things, it's not an earth-shattering event. As I write this, the Pacific Rim is under a tsunami alert in the wake of an 8.7 magnitude earthquake off of Sumatra. As the world waits for news and ponders the eerie similarities to the 2004 quake/tsunami, it's hard for me to think a software-driven business deal that allows folks to share pictures from their smartphones ranks anywhere near this.

Closer to home, two motorists died overnight in a violent head-on crash barely 10 minutes from my house. The planet indeed moves in funny, often unfair ways, and we have little control over how the script plays out.

Perspective aside, I wanted to share some of my coverage of the Facebook/Instagram story. Not because it's earth shattering, but because it isn't. Because it's another step along a path that, bit by bit, is rewriting the way we communicate with each other. Which when pondered in the context of a global-scale natural event like an earthquake, maybe isn't so trivial after all.

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