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Thursday, July 22, 2021

#IfYouReadOneThingToday - OnThatEricAlper

Continuing our ongoing theme of finding reads with a happier tone, I offer this gem, a profile piece on Eric Alper - aka That Eric Alper. Point of pride: he's Canadian, and his love of all things music and of the music industry in general has allowed him to build a significant global brand.

He's figured out the Twitter thing, using the platform to create engagement around his beloved industry and the artists who create the magic both in and between our ears.

I was tickled when I saw this piece in Billboard, and I suspect you will be, as well, when you read it.

Enjoy.

By Zach Schonfeld
Billboard
June 28, 2021

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