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| At least it looks sweet London, ON December 2024 This photo originally shared on Instagram |
I like my treats just as much as anyone, so I definitely won’t disagree with this admittedly kind, well-intentioned tradition. I can always put on a few extra kilometres on the bike to burn off the sugar.
But there’s always a but with me, and the back story of this image might help explain.
See, these cupcakes LOOK like the very embodiment of sweetness, arranged in perfect, colour-correct order just inside the store entrance. I could stand there all day and take in their perfection.
Yet they come with a small warning sign just off to the side: for display purposes only, not for purchase or consumption. It’s so tiny, in fact, that it’s easy to miss.
And as I stare at an ideal visual that in reality is far from ideal, I wonder about all the other messages we consume that suggest one thing, but deliver quite another.
We’re all ultimately selling something, whether it’s a store-bought cupcake or ourselves. It couldn’t hurt to keep that in mind, as not everything is always as it seems.
And we might want to think twice before we take that first bite.
#ldnont #london #ontario #canada #grocery #store #loblaws #dessert #shopping #retail #stilllife #photography #apple #iphone #iphone16 #shotoniphone
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