Sunday, March 28, 2021

Old fluorescent restaurant menu board

What's to eat at the Tilt Arcade
Toronto, ON
August 2019
This photo originally shared on Instagram


You just don't see menu boards like this anymore, and I'll admit this saddens me.

Yes, the pandemic has largely kept us out of shared spaces like restaurants, but I share this more because the trend had been well underway long before the first lockdown.

Whereas restos once used low-tech boards like this, computer-driven flatscreens have largely taken over in most places.

I can understand the why: interactive screens are just so much better at delivering information. They're easier for store employees to maintain, and they offer a ton of flexibility that no manual menu board could ever dream of.

They often mean no more wrestling with posters (so green!) and in some cases they can generate advertising revenue for business-owners who could use every advantage available to them. Especially now.

But like every rush toward the technological horizon, something gets inevitably left behind, and the look and feel of an old-style fluorescent-backlit menu (even better if one of the tubes is either burned out or flickering) is something that imprinted on most folks of, ahem, a certain age.

It's a look that speaks to the era for which it once served as a signature, and the once-tactile experience of ordering food right off the menu, from a real human being.

I'm not advocating for us to go back to the way things were. But taking a moment to remember what's been lost along the way seems like the right thing to do every once in a while.

#toronto #yyz #ontario #canada #throwback #restaurant #resto #photography #design #history #canon #canon_photography #canonphotography #photooftheday #instagood #nofilter #nofilterneeded #lifeinthemargins #family #everything

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