Raging over really expensive lemon cake

Here's how it started:

I tweeted this: "Hey Sobeys, I think you might have misplaced the decimal."

Here's how it ended:

Yahoo News Canada picked up the story - and my appreciation for giving this issue the attention it deserves:

'Sobeys, do better': Lemon cake for $54.99 sparks question – how do grocery stores set these prices, anyway?

An Ontario shopper spotted such a high-priced dessert - he thought it was a typo: Turns out, it wasn't

By Elianna Lev

Yahoo News Canada

March 28, 2023