Meta launches Threads. I write.

Meta's wannabe-Twitter-killer app, #Threads, is already setting social media records and spawning lawsuits. But will it stick around for the long haul?

In my latest article for the STEP Software Inc. blog, I break it all down:

Is Meta Threads a Twitter killer? The answer may surprise you.

#socialmedia #twitter

And in case you're still Twittering, I tweeted it here - only to have Twitter's algorithm bury it deeper than the Marianas Trench. Coincidence? Sure.