Twitter, X, and a critical rebranding lesson

As Twitter's blue bird fades away and the monochrome X brand takes its place, lessons are being learned about how to rebrand your organization.

My latest blog article for STEP Software Inc. explains the 6 things developers can – and must – do to ensure #rebranding success:

Developers take notes as Twitter rebrands as X – and kills the bird for good

#marketing #softwaredevelopment