How much is that Slushie in the window?

Marketing fail
London, ON
July 2013
Thematic. Signs. Here.

It was choir night for our daughter, so after dropping her off I did a little math and realized it made little sense to drive back home. So the eco-friendly me took my ever-ready camera and headed into the nearby Old North neighborhood for a walkabout.

Along my 5-ish km journey, I came across a convenience store that sold Slushies. I'm not a fan of them except on blistering hot days when there's nothing else available. They're little more than sugar-filled ice water, mashed to a puree that would make Grandpa Clampett proud. With apologies to the befuddled looking dog - or is it a bear? I can never tell - there are so many better ways to beat the heat. And stay healthy.

Yet I stood still on the sidewalk and stared at this sign for longer that I probably should have. Something was amiss. I kinda liked that they were trying to pull this faded icon of the last century into the present one with a bit of an online twist. Ooh, I thought, new website! But wait, where was the address? I looked high and low - even beside the adjacent lotto sign - and couldn't find any reference to a web address or URL.

I guess they figure folks who drink Slushies can also read the ad copywriter's mind. Maybe there's more than just sugar in the mix.

In the end, I guessed I'd find it at Slushie.com and, sure enough, there it was. But it defaulted to French (go Canada!) I'm figuring by the time the average Slushie-drinker figures this out (assuming he/she gets this far after the 64 ounces of sugar-water gets absorbed into the bloodstream and doesn't succumb to a sugar coma) it'll be time to head back to the convenience store (oops, depanneur) for a free refill.

Where's my juice?

Your turn: What's the Slushie guy thinking?