Thematic Photographic 288 - Logos

Take a bite
London, ON
June 2012

I was reading an article on corporate logos recently that tried to get to the bottom of how this strange subset of marketing works. How is it that a simple icon of an apple, for example, seemingly works while something else might not? How can you even measure whether a logo accomplishes its stated goal?

I don't have an answer, but given my combined photographic and geeky roots, I'm hoping you can help me explore the logo space a little bit over the next week.

Your turn: Take a picture of a logo - any logo, big, small, global, local, whatever grabs your eye - and share it on your blog of website. Leave a comment here letting folks know where to find it. Visit other participants and feel free to pull in others, as well, because a busy Thematic is more fun than a quiet one. Head here for more background on how this works. And please accept our thanks - it's all about your vision, after all.