The Adventures of Seinfeld & Superman

If you're looking for a good, intelligent laugh, click here to go to the Jerry Seinfeld/American Express site.

The site currently hosts two long-format commercials, called "Uniform" and "Hindsight". Beyond the obvious humor in them, they represent a new breed of format-busting ad - the first true innovation in a genre long dominated by the standard 30-second shill for dishwasher soap.

If you don't have Flash and/or a high-bandwidth connection, get yourself over to a friend who does and enjoy the show.

Check back here periodically for additional titles in the series. I'll post 'em to the blog as well as they become available.