For a company with dwindling market share, BlackBerry manages to have a bigger impact on the collective tech/business radar than you'd otherwise expect. And sure enough, when IDC, a leading global research company, released numbers earlier this week that predicted BlackBerry's already-small market share would nearly vanish over the next four years, it prompted more than a tempest in a tech-infused teacup.
BlackBerry's CEO John Chen responded in his usual straightforward manner - which I rather dig - saying the company is far from dead. And since I never miss an opportunity to look beyond the headlines and dig into what's really going on, I wrote an assessment piece for Yahoo Canada Finance. Here it is:
BlackBerry set to prove market share doesn't matter
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