Thursday, August 25, 2022

The Filet-O-Fish Conundrum

Marketing > Fish
London, ON
August 2022
This photo originally shared on Instagram


Am I the only one who thinks McDonald’s Filet-O-Fish buns are made from a substance that doesn’t originate on Planet Earth?

Perhaps I’m making too big a deal out of something so trivial, but the texture isn’t remotely close to an actual bread-like creation.

And yet this has been my bizarre fast food go-to since I was old enough to choose for myself.

Not everything needs an explanation, after all. Not everything needs to be haute cuisine, either.

As long as it brings us comfort whether we’re sitting in our own kitchen or find ourselves far from home, that’s pretty much all that matters.

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