Sunday, December 03, 2006
Really expensive bread
Focaccia, London, Ontario - click to embiggen (extra points if you pinpoint the source of the word)
Where we shop for food is often one of the most local, personal decisions we will make in our day-to-day lives. It's no different in my neck of the woods. Like most cities, London's got a fairly broad array of supermarkets. From low-price-leaders to upper-end gourmet-focused specialty shops and megastores, we're never at a loss for places to forage for our next meal.
As I cruised the aisles of the neighborhood Loblaws last week, I came upon a sample lady offering focaccia. I'll admit right now that I'm a sucker for these kiosks. As long as it's not massively treif (read shellfish, meat, mixes meat and milk, or made of anything from a pig), I'll bite. Then I wonder if it's polite to eat and run, as if I'm somehow more compelled to actually buy the product now that I've had a free sample (yes, I have a guilty soul.)
So as I happily gobbled my free sample of focaccia and smiled broadly at the lovely taste and texture, my wife asked if I wanted to pick up a package. Thoughts of sweet, fruit-filled pastry-like bread for breakfast danced in my head as she nodded and picked up a package.
Fast forward to the checkout aisle. Six dollars for a tiny loaf of fruity pastry. Six bucks! But the next day's breakfast beckoned. Yes, I am a sucker.
For six bucks, you just know I needed to take a picture of the thing. But I'll be watching those sample ladies with a much warier eye on my next trip into these hellish bastions of consumerism.
Your turn: What do you do when you encounter the sample ladies at the supermarket?