Thursday, April 08, 2010

Apple iPhone OS v4.0 - Quick Take

So Apple announced its upcoming update to the operating system that drives the iPhone, the iPod touch and, more or less, the iPad. Geeks everywhere salivated over the prospect of multitasking and a slew of other technical enhancements to the almost-three-year-old platform (ancient, I know.)

But the real news was the iAd mobile advertising platform. It's nothing less than Apple's attempt to out-Google Google with in-application advertisements. Google may own the desktop with context-sensitive ads that appear beside searches, e-mails and other Google-driven services. But Apple wants to own the mobile ad space.

Let the games begin.

< /geek>

In related news, I've been geeking out with reporters again - about Apple, and not:

3 comments:

Jen said...

You're such a geek!

;-)

but...it's hip to be square. Or so they say.

Tabor said...

I don't even now what is really does and yet I want one!

voip phone service said...

Apple finally announced its upcoming update to the operating system that drives the iPhone.