But the real news was the iAd mobile advertising platform. It's nothing less than Apple's attempt to out-Google Google with in-application advertisements. Google may own the desktop with context-sensitive ads that appear beside searches, e-mails and other Google-driven services. But Apple wants to own the mobile ad space.
Let the games begin.
In related news, I've been geeking out with reporters again - about Apple, and not:
- Apple takes marketing mobile. Financial Post / National Post. Byline Matt Hartley.
- Apple sells more than 300,000 iPads on day of debut. The Canadian Press. Byline David Friend.
- Pillars of Shaw Communications' growth ambitions face uncertainty. The Canadian Press. Byline Lauren Krugel.