Wednesday, June 28, 2006
The grocery stores in our neighborhood continue to surprise us with glimpses of color and light where we least expect them. We have a Sobeys in our town that was built maybe six years ago. A few months ago, ownership changed hands and before the ink on the contract was dry, the almost-new building was in the process of being ripped to shreds. After a few months of chaos, the place sports a funky new brick facade and some nice new fruit holders. As far as I can tell, it isn't any bigger.
I fail to see the rationale behind this facadist grocery makeover, but then again I do not own a grocery store.
There is one happy byproduct of the change: the windows behind the checkout aisles seem to be much brighter than they were before. So as you're walking out of the store lamenting how much you spent - which we were doing on this day, because our kids came with us - you can at least be bathed in friendly, natural light.
The giant display of bottled water has been moved right up against this window, which makes for an interesting bit of backlighting if you happen to have a camera handy. Which I thankfully did.
I know that the bottles are colored blue to convince us that this is clean and fresh and somehow worth more than the free stuff that comes from the tap. I know that this is a blatant marketing trick. But I still like the end result, not so much for the surface color, but for the hue it casts as you walk past.
Your turn: What other examples can you think of where color is used to sell us stuff? Does this bother you?