The company sued them for $1 million, saying this was the amount of business they lost because of the video. I found that laughable, and tossed it around my head for a bit. After about a month of stewing, I was feeling somewhat self righteous one evening. So I wrote a nasty letter to A&P and e-mailed it to them. I thought you might find it an entertaining read:
To whom it may concern,I e-mailed this note at 8:41 p.m. on October 10 of this year. I haven't heard back from them, nor do I expect to. Great customer relations, A&P.
I find it amusing that you use value of lost business as validation for the size of your lawsuit against these two young men. Do you really think that you lost $1 million in business immediately following the release of this video?
If you were managed by individuals who were perhaps more aware of how companies should adapt to the new social media-aware economy, you might have seen this video as a marketing opportunity. Instead, you've betrayed your old-school approach to management and convinced the next generation of grocery shoppers that you really have no clue.
If anything threatens your bottom line, it is the substandard way in which your stores are run. To wit, I went shopping at the store near my home here in London, Ontario a couple of weeks ago. From afar, I noticed a stand of blueberries and thought on impulse that I should bring home a basket.
As I approached the stand, I noticed the entire area was infested with swarming fruit flies. I alerted an employee and was greeted with a shrug. I escalated the issue to the manager on duty, and was told that's how they were received. Needless to say, I didn't buy the blueberries. Or anything else.
A parody video by two young men with a future isn't going to keep me from shopping at A&P. Fly-encrusted fruit displays will.
London, Ontario, Canada
writteninc AT gmail DOT com
Your turn: Do you complain to companies? Why/why not? Got a story to share?