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| Not so special after all London, ON July 2020 This photo originally shared on Instagram |
Recently, national coffee shop chain Tim Hortons quietly reclassified its chocolate dip and Boston Creme donuts. They went from being regular donuts - which they had been since the beginning of time - to specialty donuts, which means they now cost more because they're somehow fancier.
Unlike the hugely hyped, limited-edition Justin Bieber Timbits (seriously, TimBiebs are a thing, and we should all be ashamed), this change didn't benefit from a national marketing campaign. I noticed the little signs in the display case and thought it odd.
To some, Tim's, is as as iconically Canadian as Mounties, beavers, and maple syrup. I don't see the appeal, but to each their own.
Still, the cynic in me sees this as a bit of a cash grab at a time when we all need less cynicism, not more.
And the Tim’s brand - owned by Restaurant Brands International, a controversial global food services giant - has been on the decline in recent years amid a never-ending litany of controversies.
From questionable treatment and payment of employees to iffy environmental practices, this organization consistently prioritizes the bottom line over sustainable, ethical business practices.
Which, from where I stand, means we're long past the point where Tim's deserves to be so integrally tied to our national identity.
And these donuts aren't so special, anyway. If I'm going to eat like a heathen, I'll buy local.
Canada has enough icons, anyway. This one won't be missed.
#ldnont #london #ontario #canada #donut #food #foodie #foodporn #instafood #foodphotography #foodstagram #random #stilllife #photography #apple #iphone #iphone11 #shotoniphone #photooftheday #instagood #nofilter #nofilterneeded #lifeinthemargins
Related:
Life outside a smalltown Tim Hortons, October 2021
Drinking coffee on Tim's patio, July 2021
The case of the missing donut, April 2020
Sprinkled donut poetry, March 2020
Not just any donut, October 2019
Timbit philosophy on the kitchen table, June 2018
Chocolate-glazed donut shoot, May 2018
Donut or Doughnut? January 2010
Time to make the donuts, January 2010
Wordless Wednesday - Muffins, April 2009
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