Saturday, October 23, 2010

What do apples, berries and bubbles have in common?

I've had a productively intense week at the keyboard. The Toronto Star published my latest piece, RIM vs. Apple: Now it's personal, in today's (Saturday's) paper, while Yahoo! Canada Finance ran A business branding lesson from 'Officer Bubbles' yesterday and Macs, PCs not disappearing so quickly on Wednesday.

Please don't be turned off by the scary-looking headshot that now appears alongside my Yahoo! articles. PhotoShop can't work miracles in every case, apparently.

The neat thing about these articles is how much fun I have coming up with the ideas - often while walking the dog in the morning - then pitching them, refining them with my editors, researching the heck out of them, getting experts to weigh in and then, finally, writing and submitting them. Every article follows a journey that is at once similar to that followed by other pieces, yet in another respect completely unique. They're kind of like kids: they all seem to follow their own trajectory, they all seem to have their own story. They just don't talk back as much.

It's a privilege to be in the middle of an industry that's still figuring itself out, still deciding how all this technological wizardry fits into the lives of everyday people and companies, and how we're all being changed in the process. I get to tell their stories. It doesn't get any neater than this.

Your turn: What makes a good storyteller?

5 comments:

Kalei's Best Friend said...

A good storyteller for me has to have a good balance of serious and humorous... one who can also exude emotion in the story and characters... My husband and I would take our kids to the summer Shakespeare plays in the park.. They had a great troupe of actors who could bring comedy to Shakespeare's plays... It also opened up a new view for my kids about Shakespeare and the morals in his plays.

Bruce said...

I agree with Kalei...very well said...

a couple things i would like to add...the subject matter is important...you could write a great story about Quantum Physiscs and be interesting and humorous... and i would still be looking for a NapWindow...

and a good title can really grab a potential reader..

Bruce

Karen Sather said...

You already have one thing down that makes a great storyteller, (my opinion of course) but dog walking in the quiet of the peaceful morning and late evening especially is where thoughts most often become reality. Next best thing is enthusiasm in the creation of your story and then in the telling! I learned while being a tour guide that the best way to hold everyone's attention was to bring my character to life and the more enthusiastic I was the more captivated they were!

Karen Sather said...

Oh, I really love the title to your article!

Mustang Sally said...

hmm ... The best storytellers IMO are those that work like an empath ... only backwards.

Their subject excites them. They love/hate or are fascinated by it. And they have the ability to project those feelings to others so that their audience experiences the story, rather than just hearing or reading it. Its a matter of involvement.