About this photo: It's Thematic's white week. What's Thematic? What's white? Click here for more.Don't ever say that modern-day advertising can't be completely bizarre. When every available square inch of retail and online space is used up by advertisers screaming for your attention, it's a given that the messages will, over time, become increasingly loud, obnoxious, and just plain weird. Advertisers that stick to normal and sedate risk getting lost in the mix.
Which is my only way of explaining this one. I came across it at the mall (the very bottom of the billboard actually crept into this recently posted pic.) I'm guessing it's Sony's way of saying people who buy Vaio computers stand out from the crowd. Because, as we know, a colorful case makes all computers better.
Hang on while I ponder the message inherent in my oh-so-sober-silver laptop. I guess I'm not cool enough to be in a Sony ad. Manyana.
Your turn: Perhaps this is a bit of an oversimplification, but does advertising work on you? Why/why not?