Thursday, January 05, 2012

CES is dead. Pass it on.

It's been a busy couple of weeks on the writing front, with my latest piece for Yahoo! Canada now live on the Insight blog:
CES ends an era: Are big trade shows headed for extinction?
In the same vein as video killing the radio star, the Internet is making these annual, expensive and disruptive treks to Vegas an increasingly questionable proposition. Sure, it's a heck of a lot of fun, but is it the best way to spend scarce marketing dollars?

The world has changed. Industry trade shows need to change along with it. Or risk disappearing altogether.

Happy reading! More on the way...


David Edward said...

its quite something how fast things are changing CLOGATInow ( or am I just showing my age by saying that?)

sage said...

COMDEX is no more? I did a lot of research at UNLV back in the 90s, when working on my dissertation and made the mistake once of being in Vegas that week--it was a mess getting around from where I stayed and to the University's library.