SiliconValley.com is reporting on it here. Other neat first-reaction links can be found at The Seattle Post-Intelligencer, The Seattle Post-Intelligencer (blog posting), Wired, eWEEK, and TechNewsWorld. You might also be pleased to know that Chief MS Pitch Man Steve Ballmer has decreed, “Blogging is huge.” Wow, I wouldn’t have known this factoid otherwise. Thanks, Steve.
But back to the blog thing.
Since I’m one of the coveted billion or so users with a Hotmail account, I used my privileged level of access to set up one of the precious and expensive sites. (I lie: anyone can have one, and they’re free. I’m being sarcastic. That’s what playing office political bingo for years on end will do to your brain. Don’t do rugs, okay?)
I’m digressing again, Occupational hazard.
So the long and the short of this new MS blogging service is as follows: it’s blogging for folks who can’t be bothered to learn about blogging. It offers little-to-no control over the finer aspects of cascading stylesheets and XML. It doesn’t let you use your own domain name. It won’t make a three-cheese omelette for Sunday morning breakfast.
It’s sure pretty enough, with lovely screen artifacts that make any Mac-addict salivate. But most MS properties look pretty at first blush. It’s when you dig into them a little deeper that you realize they’re being held up by duct tape and poly filla.
Wait, that’s not true. Duct tape would muck up the insides of your computer. Anyone knows that!
Which is a really convoluted way of saying it offers little compelling reason to skip off of Blogger. At some point, I’ll do the my-own-domain thing (yes, Wheelson, I’ll be watching your experience, then shamelessly absorbing every last iota of knowledge I possibly can.) That’ll likely happen when I have time to manage the transition, and when my lovely wife lets me.
Turning serious for but a moment, Microsoft’s arrival in the blogosphere (why it isn’t simply the blogsphere, without the superfluous O, is beyond me) is, to a certain extent, a milestone in the evolution of the medium. It legitimizes the field, and raises its profile within markets that might previously have considered blogging to be populated by lonely denizens of society’s fringe. In doing so, it opens the door to a more mainstream, commercialized future for blogging. (I know, uh oh.)
If you head over there for a look-sie, please come on back to this humble little non-MS site and let us know what you think.
Batten down the hatches, folks.